THE DESIGNER

Nino Cerruti has been designing for both men and women since his first collection graced the runway of his Paris boutique on Place de la Madeleine in 1967. A true trendsetter in fashion, Cerruti blended gender lines on the catwalk long before co-educational high schools became the norm. His avant-garde “his and hers” looks captured the attention of fashion magazines, making front-page news. He introduced groundbreaking fabric techniques that flowed beautifully, offering a crisp, lightweight, and crease-resistant quality, redefining the allure of the Cerruti silhouette while rendering heavy shoulder pads and traditional padding obsolete.

AVANT-GARDE VISION

As a pioneering creator, Cerruti draws inspiration from cultural references. In one of his early interviews, he stated, “Primitive societies fall back on intense forms and exaggerated colors. The more civilized they are, the more subtle their taste becomes.” Firmly convinced that beauty remains essential in today’s world, Cerruti continues to impart his elegant, streamlined style to contemporary fashion. His collaborations with iconic photographers such as Mario Testino, Jean Loup Sieff, Oliviero Toscani, and Paolo Roversi played a pivotal role in shaping his brand's visual identity.