BREAK THE CODE, BE ALIVE

VIVO, THE NEW FRAGRANCE. CERRUTI 1881 REINVENTS ITSELF WITH VIVO, A REVOLUTIONARY CONCEPT IN A TOTALLY UNPRECEDENTED BOTTLE.

"1881 IS EVERYONE'S MYSTERY. A POETIC KEY. A CODE OF MULTIPLEMEMORIES, OR A FOUR DIGIT SECRET." - NINO CERRUTI

VIVO IS THE ULTIMATE EXPRESSION OF THE PHILOSOPHY SO DEAR TO CERRUTI. MEANING ‘I LIVE’ IN ITALIAN, THIS NAME HAS BEEN ADAPTED INTO 18 LANGUAGES SPOKEN ACROSS FIVE CONTINENTS, TO REFLECT THE INTERCONNECTIVITY AND INCLUSIVITY CHARACTERISTIC OF OUR MULTICULTURAL ERA.

THE VIVO MAN EMBODIES THE SPIRIT OF OUR ERA. HE EVOLVES BOTH IN THE PHYSICAL WORLD AND IN THE DIGITAL WORLD.

BY REVEALING THE CODE, THE VIVO MAN EMBARKS ON A SENSORY ODYSSEY BETWEEN THESE TWO WORLDS, AN EXHILARATING EXPLORATION WHERE THE INTENSE SUPERNATURAL ENERGY OF THE DIGITAL REALM MERGES WITH THE AUTHENTIC SENSATIONS OF THE REAL WORLD.

AN ADDICTIVE AMBER FOUGERE WITH A UNIQUE SIGNATURE.AN EAU DE PARFUM OF BOLDNESS AND CONFIDENCE THAT RADIATES DYNAMISM, FUSING ENERGETIC SPICES AND SAVOURY WOODS.

VIVO IS A VEGAN FRAGRANCE COMPOSED OF RAW MATERIALS SOURCED FROM THE VERY LATEST EXTRACTION TECHNOLOGIES AND BIOTECHNOLOGY, AND CONTAINS 60% RECYCLED INGREDIENTS AND 34% INGREDIENTS OF NATURAL ORIGIN.