Made to measure

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  • In 1881, Antonio Cerruti founded a weaving workshop in Biella, an Italian town renowned for its rich heritage in quality wool and fabric production. From these roots, the Cerruti name has expanded from luxurious fabric to acclaimed fashion without ever losing sight of its core values emphasizing quality and style, craftsmanship and technology.
  • At the tender age of 20, Nino Cerruti took over the family business. Filled with vision and an expert in production procedures, he began to modernise the textile manufacturer to incorporate clothing production. Given the norms of bespoke tailoring at the time, Nino sparked waves in the fashion community when he launched a men’s ready-to-wear collection in 1957. This introduction received widespread coverage in the press and the public hailed it as a revolution; a confident departure from fashion norms and one that paved the way for the future for menswear.
  • Charismatic and talented, Nino Cerruti was drawn to the grand stage of Paris, the then undisputed fashion capital of the world. In 1967, he established Cerruti 1881, the luxury ready-to-wear line for men.
  • Today, Cerruti 1881 produces an extensive line of ready-to-wear menswear that remains true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design. The range of products under the brand includes fragrances, leather goods, watches, jewellery, eyewear, ties, shoes and writing instruments.
  • While remaining true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design in its offerings, Cerruti 1881 has embraced innovation and creativity to become the quintessential contemporary menswear brand. The sense of design and the search for increasingly sophisticated fabrics contribute to the natural elegance of the label. The Cerruti 1881 collection is aimed at men who appreciate style and elegance, but also the finer details like fabric quality and finishing.
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  • Initially specialising in weaving and creating new textures that have since become great classics, the house of Cerruti 1881 naturally developed a deft mastery of these natural fabrics (flannel, tweed, cashmere, wool cheesecloth), especially with its first range, which gained great popularity.
  • The supreme excellence of Cerruti 1881 suit tailoring is based on a tradition of unique expertise, combining quality and sophistication, values for which the company has striven for over 40 years.
  • Cut, fabric, finish: the Cerruti style is revealed in the details of its garments, the little touches that make all the difference. The ultimate expression of this, Cerruti’s Made to Measure suit tailoring for men is the very embodiment of the values so dear to the company’s heart. By creating a unique wardrobe for its customers, Cerruti 1881 offers them the choice of a design that combines comfort, lasting wear and personality.
  • Unhampered by constraints and conventions, a Cerruti 1881 suit is a pleasure to wear and accompanies the happy wearer’s every movement like a second skin. This Made to Measure service reflects the company’s philosophy: personalisation and the attention to detail. In addition to a wide range of fabrics, it permits a tailored response to the specific needs of each client, from the finish through to the details. Each piece, tailored to the client’s measurements, is unique.
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  • “The science of fabrics for the creation of timeless elegance.”
  • They were barely off the ground, and the weaving workshops created by the Cerruti brothers in 1881 were already reputed for their quality. For more than a century they have remained faithful to this tradition of excellence, seamlessly combining creativity and technology. Under the guidance of Nino Cerruti , the Piémontaise woollen workshop became a centre of research, producing numerous technical advances to create new threads of an incomparable finesse, such as the super 100 (1 kg of wool for 100 km of thread), now a classic, followed by the super 120, 150, 180, up to 210.
  • Reworking the structure of fabric implies manipulation, and an awareness of the comfort which it should afford to the wearer. This has resulted in the appearance of daring mixtures such as the "lms", linen, mohair and silk; the "kinair", a harmonious mixture of wool and mohair; compact crêpes; and the "caviar" which combines wool and silk.
  • This perfect mastery of the fabrication process, which associates ancestral techniques – such as the use of thistles to scratch wool and cashmere to increase body – with ultra sophisticated weaving and finishing techniques, guarantees fabrics which are easily manipulated. First and foremost, this technique guarantees a perfect smooth and taut. Qualities which shine through with an unequalled ease of wear. Independent thicknesses react to changes in temperature and humidity, giving the garment exceptional flexibility. Better yet, this technique softens the classical tension points at the shoulder and elbow.
  • Use of these natural fabrics means that the suit is not exposed to the harmful concentrations frequently found in thermo-fused clothes*. Pragmatically speaking, full canvas reinforces the garment for future cleaning. Unlike a thermo-fused jacket which runs a higher risk of coming unstuck after several trips to the dry-cleaners, resulting in unattractive and irreversible fluctuations, an interlined jacket won't budge. Last but not least, this technique is favoured by tailors because it makes future alterations that bit easier.
  • Innovative, comfortable and easy to mix and match, CERRUTI fabrics adapt easily to all styles in which the label shines: the iconic suit evolves from one season to the next. Woven loosely, it takes on a relaxed air; fluid, it offers a freer silhouette; adjusted with a constructed shoulder-line, it reproduces a CERRUTI classic.
  • The philosophy: a combination of 120 years of Italian tradition with the modernity of a typically Parisian fashion house.