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At the tender age of 20, Nino Cerruti took over the family business. Filled with vision and an expert in production procedures, he began to modernise the textile manufacturer to incorporate clothing production.
Given the norms of bespoke tailoring at the time, Nino sparked waves in the fashion community when he launched a men’s ready-to-wear collection in 1957. This introduction received widespread coverage in the press and the public hailed it as a revolution; a confident departure from fashion norms and one that paved the way for the future for menswear.
The sense of design and the search for increasingly sophisticated fabrics contribute to the natural elegance of the label.
The Cerruti 1881 collection is aimed at men who appreciate style and elegance, but also the finer details like fabric quality and finishing.
Today, Cerruti 1881 produces an extensive line of ready-to-wear menswear that remains true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design.
The range of products under the brand includes fragrances, leather goods, watches, jewellery, eyewear, ties, shoes and writing instruments.
While remaining true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design in its offerings, Cerruti 1881 has embraced innovation and creativity to become the quintessential contemporary menswear brand.